Betacraft

Since 1952 we’ve been creating gear that works as hard as you do. Fabricated using the best materials and technologies, cut and sewn by experts to exacting standards, we create high performance garments that keep you outdoors for longer. Betacraft was founded by a man with an inventive spirit and a singular goal: to keep New Zealand farmers warm, dry and comfortable. Born in 1914, David Beatson became acutely aware of the demands of outdoor life when serving in World War II. Arriving home, he traded his city job for the rural life. With an entrepreneurial spirit he started a business out of his Palmerston North garage, supplying and repairing horse and cow covers. His craft eventually turned to outdoor workwear.